Kristy Lee Tarlowski

Content Marketing Manager 
(Promoted from Content Marketing Specialist)
IDEX Health & Science 
January 2022 - Current 
 

• Develop and execute content plans for global fluidics division (includes four business lines) targeting audiences in life sciences / biotechnology

• Write and edit various content types including blog posts, website copy, brochures, email marketing, digital ads, social posts, white papers / case studies, webinars, and video scripts.

• Plan and launch B2B marketing campaigns for inbound campaigns and new product launches.

• Manage paid ads including LinkedIn, publications, webinars, and develop ad copy for SEM.

• Create editorial calendars for campaigns, social media, and website content.

• Research, create, and optimize content for SEO and user experience.

• Develop email nurturing campaigns and drip campaigns to drive lead generation.

• Create graphic assets including social media images, website graphics, videos, and print materials.

• Analyze and report on all campaigns, social media efforts, and paid ads.

• Lead marketing meetings with Product Managers and SEMs for inbound campaigns, new product launches, and marketing projects.

• Input blogs and eBlasts using CRM and CMS.

• Work with a global team of products managers, engineers, application scientists, senior leaders, and vendors.

Digital Marketing Manager
(Promoted from Social/Community Marketing Manager)
BantamWesson
April 2017 - November 2021
 

• Managed digital marketing efforts for a growing home services company offering fuel delivery, HVAC, plumbing, electrical, energy conservation, and pest control.

• Implemented content marketing strategy and organic / paid digital campaigns that drove leads to company assets including website, microsites, and e-commerce site.

• Managed all organic and paid social media efforts including calendar development, creative, and execution.

• Successfully implemented plan to address negative online feedback and created online crisis communications plan.

• Launched and developed email marketing efforts including e-blasts, landing pages, lead workflow, drip campaigns, and list management.

• Utilized content management systems to update company website, e-commerce site, microsite, and intranet. This includes content, SEO ,and graphics.

• Served as project manager for new platform launches including CMS, microsite, mobile app, NPS platform, company intranet, and online reputation platform.

• Tracked marketing effectiveness and created custom reports/dashboards.

• Managed corporate sponsorship activity and employee giving campaign

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Digital Marketing Specialist

Berkshire Hathaway New England & Westchester Properties

September 2015 - March 2017

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• ​Managed corporate online marketing efforts for Connecticut, Rhode Island and New York offices (55+ offices)

• Developed marketing strategies and campaigns to deliver high-performing digital marketing campaigns across email, display advertising, social media, and pay-per-click advertising

• Managed corporate social media accounts including Facebook, Twitter and Instagram

•  Wrote blog posts, web copy and assisted with SEO efforts

• Managed all Yelp and Google+ listings

• Managed all internal email communications for 1,700 Realtors

• Provided monthly digital marketing reports to management using Google Analytics and custom dashboards

• Managed digital advertising budget and made recommendations

• Produced quarterly Market Reports for consumers for CT, RI and NY

• Worked with various outside vendors for online marketing initiatives

• Assisted with training efforts and corporate events

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DIGITAL MARKETING SPECIALIST

Connecticut Lighting Centers & Restoration Lighting Gallery
January 2012 – August 2015
 

• Managed Connecticut Lighting Centers and Restoration Lighting Gallery’s websites, digital advertising, e-mail marketing and social media across multiple product lines (Hardware, Lighting, Fans, and Home Accents).

• Published and managed content including online products, blogs, and merchant data feeds.

• Managed digital advertising including AdWords, display and paid social media

• Coordinated web with "brick & mortar" promotions.

• Served as project manager for the development of new mobile website, video tours, and launch of new eCommerce site.

• Measured and analyzed performance of all digital marketing campaigns and assess against goals. 

• Developed monthly and yearly digital marketing budget and calendars.

• Supervised eCommerce Marketing Assistant.